Bloated Delahaye 135 by Guilloré

Guilloré was a French coachbuilder that specialized in creating custom bodies for Delahaye during the last 20 years of both firm's existence (1934-1954).  The Wikipedia entry on Guilloré is here, and in French only.

Some French carrossiers such as Chapron, Franay, and Faget & Varnet continued pre-war styling themes on Delahayes during the first few years after World War 2, but Guilloré was one of the firms that attempted contemporary styling.  This often did not work well because the proportions of pre-war Delahayes were not really suited for postwar styling themes.  I wrote about postwar Delahayes here, and included some Guilloré designs.

The present post deals with what I consider one of Guilloré's design failures, a pontoon-fender Delahaye 135 from 1949.

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1948 Packard Super 8 Victoria Convertible - sales photo
But first, here is an American design that might have influenced Guilloré.

1949 Delahaye 135 Béarn Cabriolet Bicolore by Guilloré
The two-tone (bicolore) paint scheme helps reduce the bulky appearance of the slab-sided pontoon fenders, but not by much.  Worse, the pre-war core of the 135 includes a high cowl and hood line.  It's a fairly tall car, as you can see by comparison to the woman shown about to open its door.The car in the upper photo has a staff attached to its front bumper.  It's not for a flag, however.  The Delahaye has the steering wheel mounted to the right in British fashion -- typical of high-price French cars prior to around 1950.  But one drives on the right side of the street or road in France, and the staff was intended to provide the driver a better sense of where the left-front corner of his car was so as not to drift into oncoming traffic.

1949 Delahaye 135 M by Guilloré - via clubdelahaye.com website
Shown here is a survivor.  It has bicolore paint, but the dark-light pattern on the sides is reversed from what is shown in the 1949-vintage photos above.  The small air vents or horn sound openings (I'm not sure which) below the headlights in the previous photos are absent here.  Either they were deleted or this indeed is a different car.  The latter case is more likely because Guilloré made several cars in this style.  At least one was a coupe, another was a six-window sedan, and yet another was a Delage cabriolet.  This car, like most similar examples, does not have spats covering the rear wheel openings which helps reduce the mass of the sides of what remains an awkward design.

Chrysler PT Cruiser: Reincarnated Hot Rod Style

Chrysler's PT Cruiser (model years 2001-2010), with 1.35 million sold, probably ranks second only to Volkswagen's revived Beetle as a retro-style market success.  More detailed information can be found in this Wikipedia entry that credits its styling to Brian Nesbitt.

Chrysler's styling boss Tom Gale and others in the corporation were hot rod fans, which should go a long ways to explain the PT Cruiser's mid-1930s inspired body and raked front end -- the latter a fairly common hot rodder practice in the years around 1950 where the victim cars were usually Ford V8s.

Alas (maybe), I was never a hot rod fan.  For that reason I've always been neutral regarding the Cruiser's design.  That is, I appreciate the concept and the courage required to market the car, but it never appealed to me as a potential driver (though I test-drove one once).

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Two views of the 1935 Ford Tudor V8.  The 1936 model used the same body but had a different grille.  Both years' Fords were popular targets for hot rodders and customizers.  These Fords had relatively short wheelbases resulting in a stubby appearance, a trait shared by the PT Cruiser.

Side view of a PT Cruiser.  Note the lowered front rake.  Hot rodders sometimes would drop only the front end, sometimes the rear, and even would drop the road clearance for the entire car.  Dropping the rear didn't work well for mid-1930s cars, so it's almost always found on customs based on 1938-1951 vintage automobiles.

I like the distinct front and rear fenders simply because they are a change from the slab-sided designs that have been common since around 1950.  Nice touches are the small firming-up ridges by the tops of the wheel openings and the hood cut line that becomes a character line extending around the rest of the car.

A PT Cruiser feature I think needed improvement is the grille.  In a way it reminds me of 1932-33 DeSoto grilles that I wrote about here.  Perhaps the horizontal bars should have been given more emphasis and the number of vertical bars reduced.

It if wasn't clear from previous photos, this rear 3/4 view shows that the PT Cruiser was actually something of a station wagon / crossover SUV.  Without this style, the car would have had little room for carrying luggage and other items.

Hudson's Jet: Nail in its Coffin

Here is a case where stylists were overruled in so many ways that the car, which was an above-average market gamble in the first place, proved to be a sales failure due in part to a poor design.  The car in question was the Hudson Jet "compact" that sold less than 36,000 units over its short (1953-54) production run.  Moreover, the fruitless expense of creating the Jet helped drag Hudson down to the point that it was picked off by Nash-Kelvinator to become part of the new American Motors Corporation.

The Hudson Jet Wikipedia entry mentions some of the decisions that affected the car's appearance.  Fundamentally, it was too narrow and probably a little too high.  It looked somewhat similar to 1952 Fords that were much better proportioned.  I could quibble about some of the details such as the grille bar, but see no point to doing so given the bad overall proportions dictated by the package Hudson management insisted on.

Other observers have suggested that Hudson should have put the Jet's development money into a V-8 motor (Hudsons were powered by straight-sixes) and restyling the standard Hudson line.  Even a well-design Jet might have failed in the marketplace because the American car-buying public was about five or six years away from becoming enthused about smaller cars (Nash Ramblers at the time were at best a niche-success).  And Hudson was doomed anyway, along with other smaller American car builders such as Packard and Studebaker that died in the late 1950s and mid-60s.

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Publicity photo of a Hudson Jet posed by a U.S. Air Force F-94 jet interceptor.

Factory photo of a Jet.  In those days images such as this were often retouched to remove unwanted reflections and firm up details.  This was to achieve better results when screened for low-quality newspaper reproduction.

Jet ad card showing a Super Jet.

Rear-view illustration from an advertisement or brochure.

1954 super Jet.

1954 Jet Liner, top of the line.  The chromed ensemble on the rear fender area is somewhat similar to that on full-size 1954 Hudsons.

1954 Hudson Jet Club Sedan.  The lowest-priced Jet of all.  Two doors.  No side trim.  Windshield and backlight trim is rubber, not chromed strips.  That's the Hudson administration building in the background.

Chrysler Cordoba 1975-77 Classical Details

Chrysler has a history of careening from prosperity to near-failure and back ... over and over again.  During the second half of the 1970s the corporation was in yet another downward drift, running out of money to develop new products while trying to comply with the increasing burden of government regulation of products.  Management became cautious regarding styling, in some cases marketing cars that looked quite similar to competing models.

There were a few exceptions, however.  One was the subject of this post, the Chrysler Cordoba (1975-1983), a sporty two-door model that sold well: background here.  Cordobas were given a facelift for 1978 that detracted from the initial styling theme, so I'll deal mostly with 1975-77 Corbodas here.

What interests me about 1975-77 Cordoba Styling is the inclusion of details borrowed from cars of the past.  There are three that matter.  One is the prominent rectangular grill and its integration to the hood.  This was nothing new, as Lincoln's Continental Mk. III of 1969 used Rolls-Royce as inspiration, and other makes were doing the same regarding Mercedes-Benz, as I posted here.  Another detail was small "opera windows."  The third was the arrangement of round headlights and running lights borrowed from Jaguar (see below).

What all this added up to was not "advanced" styling, but nevertheless a pleasant looking car until the facelift intervened and marred the theme.

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1975 Chrysler Cordoba

1975 Dodge Charger SE
To save its dwindling cash supply, Chrysler Corporation resorted to badge engineering on the Cordoba.  Above is the nearly-identical Dodge Charger.  The main differences are the grilles and the opera window treatment.

1961 (ca.) Jaguar Mark X
Compare this early-1960s Jaguar front end ensemble with that of the Cordoba and Charger shown above.

1976 Chrysler Cordoba - brochure spread
This shows rear-end styling.

1977 Chrysler Cordoba - front
The final front end before the facelift.

1978 Chrysler Cordoba - front
The facelifted front.  In place of the nice classical round lamps we find those ugly rectangular ones that polluted many designs during the 1970s and 80s.

Publicizing the Not-So-Successful Simca Six

The French automobile maker Simca originally was owned by Italy's Fiat and and sold what amounted to Fiat cars with Simca badges.  Eventually Simca passed to other hands, as the link mentions.  But when the Simca Six was introduced in 1947, the company was still Fiat's and the car was essentially a Fiat Topolino with an American-style grille, as this Wikipedia entry indicates.

That entry also notes that the Simca Six did not sell very well. Its styling was reasonably good given its era and the very small size of the car, so other factors likely limited its market success.

Nevertheless, Simca publicists did what they could to attract favorable notice, as the images below indicate. There was a What Were They Thinking moment regarding the final photo, however.

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Simca Sixes in a car show that seems to have been interrupted by a summer rain.

A Simca Six and pretty model posed under la Tour Eiffel.

Another Simca, another pretty model, this time in the Jardin du Carrousel.

Here is where it gets interesting.  This is the same car as in the previous photo (compare license plates) in an aristrocratic setting.  Plus the elegantly dressed model ... very nice.  But.  Look at the tire's dirty sidewall (unlike in the other photo).  Not in keeping with the image Simca was trying to project.  Maybe there was a final retouched publicity version of this photo.  If so, I haven't come across it.

Ford's Controversial, Good-Selling Pinto

Ford Motor Company introduced its first American-designed four cylinder compact car in the fall of 1970.  It was called the Pinto and was sold over the 1971-1980 model years, total production exceeding three million units.  A link containing useful detail regarding the Pinto is here

Initial Pintos were two-door sedans.  Hatchback (three-door) and station wagon models were added later.  For the 1979 model year Pintos received a facelift.

As best I recall, the only Pintos I ever drove were station wagons equipped with automatic transmissions.  The German-based motors didn't have enough power to cope with that transmission, so performance was sluggish (a problem shared by many other four-cylinder cars during the 1970s and 80s).

Pinto styling was professionally pleasant.  A more detailed evaluation of 1971 Pinto styling follows:

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Pintos had a rear-wheel-drive layout, but the amount of front overhang seems more consistent with front-wheel-drive cars.  I would prefer a slightly longer wheelbase and larger wheels, but it seems Ford engineers had other ideas or priorities to deal with.  The large windows give the Pinto a light, airy look when viewed from this angle.  The fold along the middle of the side helps unify the design.  It and the fading crease lower down help to further lighten the appearance.

The thick C-pillar and fastback make the rear seem heavier -- in contrast to the frontal view.  The trapezoidal shape of the panel housing the tail lights echoes the treatment of the headlight housing area up front.

Side view in which the artist reduced the height of the car.

A nice publicity photo taken from a higher-than-normal point of view.  This shows the simple grille design, part of the clean, uncluttered look of the Pinto.  But the styling has enough curves, creases, angles and other details that the overall composition is interesting to look at.  No wonder the car sold well despite some serious engineering flaws.

American Motors' French-Based Eagle Premier

The car itself was normal, but the organizational circumstances surrounding it were not.  It's the Eagle Premier (model years 1988-1992) developed by American Motors using technology from its part-owner Renault.  But around the time it was introduced, American Motors was acquired by Chrysler, which was mostly seeking American Motors' Jeep line.  Eagle Premiers were marketed by Chrysler for several years, some as Dodges, but the car was unsuccessful in terms of sales.

That and more is dealt with in this Wikipedia entry that mentions the styling was by Giugiaro.

Eagle Premier styling is not distinctive, being one of many clean, "three box" efforts by the Italian master in the 1970s and 80s that look pretty much the same at first glance.  Perhaps the main difference from other ItalDesign creations was that it was larger due to its being for the American market.

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Renault 21

Renault 25
These Renaults furnished mechanical and other parts for the Eagle, but not complete bodies.

1989 Eagle Premier
A brochure spread when it was a Chrysler product.

1989 Eagle Premier
A glimpse of the rear styling.

1990 Dodge Monaco
The Eagle Premier in Dodge clothing; note the badge-engineered grille.  "Monaco" was a model name long-used by Dodge and probably slapped on the car to legitimize it as a Dodge.