Plymouth Valiant Begets Dodge Lancer

Detroit's Big Three car makers launched lines of compact (in the American context) cars for the 1960 model year.  I wrote about Chrysler Corporation's version, the Plymouth Valiant, here.  (To be historically accurate, for 1960 the car was simply "Valiant," becoming the Plymouth Valiant for 1961.)

In a move to spread the tooling costs of the Valiant over more cars sold, Chrysler added a facelifted Valiant to its product line in the form of the 1961 Dodge Lancer (Wikipedia entry here).  Valiants and Lancers using the Virgil Exner influenced styling continued through the 1962 model year.

Gallery

This is an entry-level 1960 Valiant four-door sedan.

Here is a press-release photo and caption announcing the 1961 Dodge Lancer: click to enlarge.  The car is a two-door hardtop coupe, the Plymouth Valiant also getting this new model for 1961.  Note that it has fixed side windows towards the rear that are the same as those seen on the Valiant four-door.  To create the coupe, the B-pillars were eliminated from the greenhouse and the front doors lengthened while, of course, the rear doors were eliminated.  As for distinctive Lancer features, the front fender blade was given a reverse-slanted bend at its rear.  The grille/headlights/bumper ensemble was replaced, creating a more conventional (for the times) wider appearance compared to the Valiant's taller, more classical grille.  This change required a small area of different sheet metal at the front of the hood.

Rear 3/4 view of a 1960 Valiant.

This RD Classics photo of the rear aspect of a 1961 Lancer reveals that even fewer changes were made here in the transformation from Valiant to Lancer.  Aside from different side chrome trim, the Lancer got a different bumper and restyled rear fender tips and tail lights.  The greatest change was the elimination of the faux- spare tire cover from the trunk lid: this required revised body stamping, probably in the form of a fewer pass or two plus separate stampings for the cover.

All things considered, the Valiant was a quirky design.  The Lancer, on net, was a reasonable clean-up job.  The grille area relates better to the rest of the front.  Eliminating the spare tire cover motif on the trunk was an important improvement. The tiny blades/fins detailing atop the aft part of the rear fenders was a minus: the Valiant's treatment here was cleaner and better.

The Fencer's Mask Grille Fad of 1936

Even when American automobile design was evolving from discrete collections of parts to unified, "envelope" bodies during the period 1929-1949, fad and fashion did not take a holiday.

One styling fad was that of the "fencer's mask" grille that started in the 1935 model year, peaked in 1936 and was largely done by 1937.  These grilles were convex affairs that extended engine compartment ensembles about as far forward as the fronts of the fenders.

Which I think is why the fad collapsed so quickly.  Even in fairly minor frontal collisions, fenders and grilles could suffer damage.  The fenders could be pounded back into shape fairly easily in such events.  But the grilles with all their decorative bars and other details were more expensive to fix or replace.  So 1937 models featured grilles that were moved back a short ways and lost much or all of their convex shapes.

Roughly two-thirds of American brands took part in the fencer's mask fad.  Those that essentially didn't included Cadillac, LaSalle, DeSoto, Ford, Lincoln-Zephyr, Packard and Studebaker.  Those that did are shown below.

Gallery

1935 Oldsmobile
One the first fencer's mask grilles was on redesigned 1935 Oldsmobiles such as this one I photographed in Brussels a  few years ago.

1935 Pontiac with actress Helen Twelvetrees
The other early "mask" was on the '35 Pontiac that shared the Olds' body.  It also was the first year for the brand's famous (at the time) Silver Streaks.

1936 Buick - Barrett-Jackson photo
When Buicks were re-bodied for 1936, they too received a fencer's mask style grille.

1936 Chevrolet
The Chevrolet version's convexity was more restrained.

1936 Chrysler Airstream - for sale photo
Chrysler's fencer's mask fronts were extreme versions of the style.

1936 Dodge with movies star Ginger Rogers
Dodge shared Chrysler's body, but its grille is more restrained.

1936 Plymouth Mayflower - Mecum Auctions photo
Chrysler Corporation's entry-level Plymouth's grille thrusts about as far forward, but the painted central strip visually counteracts part of the convex effect.

1936 Hudson
Hudsons were redesigned for 1936 and received an especially fussy convex front.

1936 Nash Ambassador
The Nash fencer's mask version was clean-looking and raked back.

1936 Graham Cavalier - unsourced photo via Flicker
Like Plymouth, sheet metal diminishes the fencer's mask appearance on the Graham.

1936 Hupmobile - Streetside Classic photo
Hupp's grille is raked back in Nash's manner but nevertheless follows the fashion.

2015 Chrysler 200
This recent Chrysler 200 does not have a fencer's mask grille.  But its above-the-bumper grille-plus-headlights ensemble illustrates a theme on current cars that strikes me as being just as fad- or fashion-like as those grilles of 80 years ago were.

Duster: Plymouth's Sporty 1970 Valiant

Chrysler Corporation's large sedans were redesigned for 1969 and given what was termed "fuselage" styling, a more rounded-off appearance than the previous "three-box" angular look.  Other models carried on with the older style, among them the compact (in the American context) Plymouth Valiant.

The decision was made to freshen the Valiant line by adding a sporty looking coupe with semi-fastback styling.  This became the Plymouth Duster of 1970-1976 (Wikipedia entry here).  As the entry mentions, the Duster was a sales success to the point that Dodge launched its Demon model the following year as a facelifted Duster.

Gallery

Here is a 1970 Plymouth Valiant.  Everything from the cowl forward was used on the Duster.

Rear three-quarter view of a Valiant four-door sedan.  The character line on the lower part of the rear door was used on the Duster as was the rear bumper (minus the cut-outs for the backup lights).

Front three-quarter view of a 1970 Duster.  The windshield framing seems slightly different than the Valiant's (more rounded corners) and the greenhouse and upper fender line are new.

Side view of a 1970 Duster 340, the muscle car version of the Duster (Barrett-Jackson auction photo).  The Duster shares the Valiant's rear overhang, which helps visually reduce the size of the greenhouse to the point where it seems too small.

This rear view shows most of the Duster-specific styling.  Given that it is a major facelift of a design with considerably different character, it's hard for me to criticize the result, which is distinctive and fairly pleasing.  Were this a from-scratch design, I would criticize proportions and the front end's differing character.

Plymouth's 1st-Generation Barracuda

April 1964 saw the introduction of the first so-called "pony car," a relatively inexpensive, sporty, compact (by American standards) automobile  No, it wasn't the Ford Mustang, whose name gave rise to the pony car label.  It was actually the Plymouth Barracuda (Wikipedia entry here).  The far more successful -- in terms of sales -- Mustang was introduced two weeks later.

The first Barracuda generation was produced model years 1964-1966, the final third generation car ended production in 1974.  The first two Barracuda generation models were reworked Plymouth Valiants, the Valiant being Plymouth's compact line.

Gallery

Here is a two-door 1964 Plymouth Valiant, the basis for first-generation Barracudas.

And this is a 1964 Barracuda.  It has a different grille and the V-slash on the front fender is tighter.  The major difference has to do with the passenger greenhouse aft of the windshield and wing-vents.  The trunk and other rear-end details were changed as well.

Here is general view of a first-generation Barracuda that shows the grille design better.

This side view is a sales photo of a 1965 Barracuda Formula S "performance" variation.  Barracuda's most distinctive feature is the huge backlight (styling jargon) or rear window.  In profile, it doesn't seem particularly massive.

But from any other angle aft of dead center, the backlight looks quite large.  Moreover, it seems heavy looking, something of a surprise for an area of glass; one would ordinarily expect glass to lend visual lightness.  In fact, when seen in person, Barracudas looked a lot heavier than competing Mustangs, perhaps a factor in their relative sales performances.

Barracuda rear seat backs could be folded down to increase hauling capacity.  This photo that seems to be from Motor Trend magazine shows the small trunk lid that nevertheless allowed shallow objects to be loaded.

Production Hot Rod: Plymouth Prowler

I only worked in the automobile industry as a consultant providing market-related data.  So I have no idea whether unusual concept cars that graduate to production status were really intended to be production vehicles or if they went into production because of demand by auto show patrons waving checkbooks and credit cars.  Legend has it that the latter is the case.

And so it seems to have been for Chrysler Corporation's Plymouth Prowler, first displayed in 1993 and produced in 1997 and 1999-2002 (Wikipedia entry here).

In essence, the Prowler was a professionally styled take on classic hot rods that were based on 1932-34 Ford V8 roadsters.  One reason for that source of inspiration was that Chrysler styling chief Tom Gale (1943 - ) and some others on his staff as well a few people in upper management were hot rod fans. I didn't notice a decent reference to Gale via Google; for what it's worth, his Wikipedia entry is here.

Even the concept car version of the Prowler had to compromise hot rod details to accommodate current regulations required of street-legal autos.  Most noticeable are the large bumpers -- something many 'rods dispensed with.

All things considered, the Prowler was an interesting and successful design for a frivolous vehicle.  Nevertheless, I find it a bit surprising that nearly 12,000 were actually built and sold.

Gallery

Sales photo of a 1932 Ford V8 roadster-based hot rod.

The Plymouth Prowler.

Side view showing raked look.

The trunk and related detailing is similar to that of 1935 Ford coupes and roadsters.

America's 1970s Opera Window Fad

I'm inclined to blame management rather than styling staff for the fad featured in this post.  That's because the feature in question was essentially a non-functional (aside from generating sales) frivolity.  It was what was called "opera windows," perhaps a reference to features of certain horse-drawn carriages.

For mid-1970s American cars, opera windows were small windows placed on C-pillars so that distinguished back-seat passengers on their way to cultural events presumably could discretely peek out at the unwashed masses along the way.  Actually, I doubt that was ever the intent; the real intent was to add a bit of retro-sophistication to certain car models.

One thing I find a little puzzling is that they appeared in classical form on 1973 Lincolns while in the same model year some General Motors cars introduced somethings fairly similar in spirit.  Those were small rear-quarter windows that could be interpreted as large opera windows.  I suspect the reason for this same-year introduction by two different firms had to do with the usual auto industry grapevine along with reports from stylists hired from competing companies.

By the late 1970s every American car maker was selling some models with some sort of opera window feature.  And opera windows rapidly disappeared on 1980s models.

Below is a gallery showing some of those opera windows.

Gallery

1973 Lincoln Continental Mk. IV - Barrett-Jackson auction photo
An early instance on Ford's luxury brand.  The small oval window can be seen on the C-pillar.

1978 Lincoln Town Car - auction photo
Five years later there is one on a Lincoln four-door sedan.  Most cars featuring opera windows or something similar were two-door models.

1974 Mercury Cougar XR-7 - sales photo
Here is a squared-off opera window.

1977 Ford Thunderbird Coupe
An unusual variation is the small window on this Thunderbird's B-pillar.

1977 Ford Granada Sports Coupe
And then there are the louvered slit windows on this small Ford.

1973 Chevrolet Monte Carlo
The same year as the Lincoln in the top photo General Motors placed small quarter windows on this body used by several of its brands.

1978 Buick Riviera Coupe
Five years later we find a smallish quarter window surrounded by vinyl.

1975 Chrysler Cordoba
Chrysler did the same thing for its Cordoba.

1977 Chrysler New Yorker
An interesting variation on this New Yorker.  Note the unusual shape of the roof vinyl covering and the large C-pillar zone.

1975 Dodge Charger - auction photo
This Dodge has slotted opera windows.  Stylists seemed to be working overtime to come up with distinctive variations on the concept, as these images indicate.

1977 Plymouth Gran Fury Brougham
Chrysler's entry-level brand got a scaled-down version of opera window and vinyl shape as compared to the New Yorker shown earlier.

1978 AMC Concord D/L
Even American Motors, the smallest car maker, felt the need to join the opera window rush.

Tacking on Tail Fins

Single fins of the vertical stabilizer kind found on aircraft occasionally were found on low-production, aerodynamically-styled cars during the 1920s and 30s.  But tail fins mounted on rear fenders of cars can, for practical purposes, be treated as something initiated in Detroit styling studios after World War 2, though the style also was adopted by several non-American brands in the late-1950s and early 60s.

For the most part such tail fins were decorative, having little or no value regarding improving directional stability at high speeds.  I recall an article in a contemporary car magazine stating that fin's shapes could easily be modified from one model year to the next as an inexpensive way to freshen a car's design.

Small tail fins appeared on 1948 Cadillacs and occasionally later as modest little humps on cars such as 1953-54 Pontiacs and Dodges.

Fins became a major styling fad when the sensational (at the time) 1957 Chrysler Corporation line appeared.  Fins for these cars were part of the original design, but 1956 Chrysler products featured fins tacked onto 1955-vintage bodies in an attempt to allow the car-buying public to become familiar with the concept.  During the rest of the 1950s some automobile makers included fins on new designs.  Others did what Chrysler did for 1956, adding tail fins to existing designs.

The present post deals with the "tacked-on" variety on American brands of that era.

Gallery

1956 Chrysler Corporation's Transition Fins

1956 Chrysler New Yorker - Barrett-Jackson auction photo

1956 DeSoto - Barrett-Jackson auction photo
Chrysler and DeSoto had a nice fender line for 1955, kicking up behind the door as seen here, but then running slightly down from horizontal towards the rear.  The 1956 fins destroyed the original design theme, so I never liked them even though my father owned a '56 DeSoto.

1956 Dodge - brochure page

1956 Plymouth Belvedere 2-door sedan - Barrett-Jackson auction photo
Dodge and Plymouth bodies were different from those of the senior Chrysler Corporation lines, so we find a different fin treatment.  This one works better because the basic fender lines are not altered.  At the same time, the fins are clearly fin-like in the context of a jet fighter or a Gold Cup racing hydroplane.  Nevertheless, they detract from the 1955 styling themes for these brands.

Competing Brand's Fins on Older Bodies

1957 Ford Thunderbird
Thunderbird was introduced for the 1955 model year with a design that included details found on regular '55 Fords.  One was the treatment of the tail light ensemble that gave T-Birds a slightly pinched look at the rear.  Ford sedans were redesigned for 1957, but Thunderbird had to carry its '55 vintage design until 1958.  One gift from large Fords to T-Birds was the canted tail fin shown here.  This is one instance where an imposed tail fin actually improved matters, adding interest to the rear and achieving better balance for the car's side appearance.

1957 Lincoln
I consider the 1957 facelift for Lincoln one of the worst, most character-destroying of its day.  (Though 1958 Oldsmobiles, Buicks and Cadillacs managed to top Lincoln on that score.)  The fin shown here is an overly-large, characterless blade that doesn't integrate with the rest of the body.  A more modest, more vertical fin would have worked better but still would have degraded a nice design.

1956 Lincoln
I include this photo of a 1956 Lincoln to illustrate the damage done by those fines.  These Lincolns were large cars, but the '56 design was graceful.

1957 Hudson Hornet Hollywood
The final Hudson.  Whatever virtues its 1952-vintage Nash body design had are thoroughly corrupted  through ad-hoc ornamentation at this point, so the silly little tacked-on fins almost get lost in the confusion.

1956 Studebaker Golden Hawk - Mecum auction photo
The basic body is that of the classic Raymond Loewy 1953 Studebaker Starliner, but it got modified repeatedly after 1954.  It's interesting that the Golden Hawk got fins the same year Chrysler began that fad.  Moreover, they look better despite the intrusive two-tome paint scheme.

1957 Studebaker Golden Hawk
Still tack-on in the sense that the fins were not part of the original design, the '57 Hawk's fins are nicely integrated, as compared to most other examples shown here.

1958 Studebaker Commander
On the other hand, the fins added to Studebaker sedans are awkward, misshapen objects.

1958 Packard sedan - auction photo
Sadly, by 1958 Packards had been reduced to using Studebaker bodies such as the one in the previous image.  The fins shown here are fussy, two-tiered affairs that unbalance the basic design.

1958 Rambler - brochure page
Rambler's new fins are modest, horizontal affairs.  They aren't attractive, but the Rambler body introduced for 1956 was ill-proportioned and unattractive to begin with.